Mason's Portfolio

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Hello Everyone.

I’m Mason Blankenship

Digital Marketer

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About Me

I am an individual with a diverse skill set that combines the worlds of digital marketing and graphic design. Currently gaining valuable experience through my internship. I specialize in digital marketing strategies that drive engagement and growth. Known for my hardworking nature, I am a sharp individual who tackles challenges with enthusiasm and a careful attention to detail. I believe that success lies in the small intricacies that, when perfected, create a powerful and polished end product. Whether it's optimizing digital campaigns or bringing a website to life through code, I am committed to delivering excellence in every project I undertake. I hope you enjoy browsing my showcase and seeing a bit deeper into my professional journey.

Hire Me

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Work Experience

Website page creation/Collaboration

For this project I was broached by my manager to create a page template from scratch for our new ppc conversion form landing pages. After creating different variations of templates we all agreed on a template to move forward with across other pages. With copywriting for the pages while staying on brand and collaborating final steps we have rolled these out as landing pages for our Google Ad campaigns. Here is a look at the collaboration with figma, making for easy notes and revisions.

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Work Experience Cont.

Alternative Googe ad copy creation

For our 7 active Google Ad campaigns I had went through our current ad copy and first identified whether we are using benefit or feature based copy, then after saw we are using mostly feature based so I had created alternative ad copy for all 7 campaigns aimed toward benefit statements. The purpose was the idea of the champion challenger method where we are just A/B testing with different types of messaging. This is a snippet of one of the campaigns and with 7 campaigns having 3 groups each it is a total of 21 ad messages.

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Work Experience Cont.

Website Copy Guidelines

For workflow purposes we have a copywriter we work close with and when creating new copy we found ourselves more often in a lot of back and forth with issues around copy being too long and “breaking” our website components. I took initiative and captured all components our website uses and put them in a file, then I noted the max word counts, max character limits, and amount of sentences before the component would break. This allowed for smooth workflow moving forward.

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Work Experience Cont.

Google Ad Reporting

Reguarding our Google Ad campaigns, every week we have an all website related call where I inform our performance of the 7 Google Ad campaigns on a high level as well as a focused level. Looking at metrics of kpi’s for the month and then diving into campaigns, groups, ads, etc from the previous week. This allows our team to be in line and I can present changes and ideas I am considering to enhance performance and keep a finger on the campaigns.

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Client Work

Realtor Blogs + Direct Mail

Worked with a Realtor who was seeking blog posts as well as a direct mail piece for their website and to send out. I was able to interview with the client to get some notes about pain points or messages the realtor would like to really strike on. Upon completion the client was satisfied and I had gained more experience working with copywriting and clients.

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Client Work Cont.

Client Ai Integration 2023

Recently our team had worked with two clients; RightHand and Benjamin Harrison Presidential Site here in Indianapolis. Together they were both looking for assistance in the area of AI technology. We had researched AI tools and then put together a workflow analysis of how these companies can integrate Ai to speed up their workflow. We attached platforms to use for video editing/rewriting as well as walk through videos. Both clients were beyond satisfied.

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Projects

Branding Design

Website Design

Fully coded website using HTML and CSS

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Brand

Identity

Social Media Design

Testing with other brands is something I find essential when looking for a role in my area. When at a new position for a company it is essential to be able to adopt their branding style in order to consistently serve specific styled content.

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Side Projects

2022 CLIENT DESIGN

Partnered with a client to bring her small business to life. After a brief concept meeting, I created and finalized a design for her marketing materials.